Yeah!Girls

Motivated by a New Zealand Cricket initiative, the Yeah!Girls visual identity was created to represent the young women who NZC wanted to encourage into the game. Vibrant, powerful colours were employed in reference to spirited, energetic youth. The identity is clean and modern to ensure broad appeal was achieved with graphics which have appeal beyond the early teen years. The Yeah!Girls brand is both a name and a call to action…these girls are the Game Changers.

Visual identity
Team photos care of: birdcreative.co.nz